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Concert Crowd
Founded in 2014, SAS Entertainment is the brainchild of music managers Steve Hughes and Serena Catapano.

Coming from an artist management / production background, our vision was to establish SAS as a live music touring company with the acumen and sensibility of artist-management at the forefront. Within the first year, SAS had worked internationally on twelve tours and had branched back out into artist management. Our company has grown exponentially since. In 2019 SAS worked across multiple tours and festivals throughout the UK, Europe and South Africa, including three major arena tours with Westlife, Boyzone and Little Mix.


Now with 4 divisions to the company; tour / production management, artist management, music consultancy and event / festival booking, SAS has connections worldwide and regularly works across continents. In 2018, we even conceptualised and executed a successful Guinness World Record breaking attempt with Decca Records for the ‘most in-store signings in one day’. This led to a number 1 chart position in the UK Official Album Charts with Ball & Boe’s platinum selling album ‘Together Again’.


At SAS, we pride ourselves on being able to find the most efficient, cost effective and workable route to market. From touring the world to getting unknown artists signed to major labels, we really do like being a small company who makes big things happen.

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